IDEE Eyewear sets the wearer apart from the crowd. IDEE Eyewear is a symbol of social acceptance while retaining a sheen of individualism. It has become a tribal totem, a cult of exclusiveness, a trendsetter. The creative agency for Idee Framewear was Makani Creatives with Senior Art Director Rahul Patel. Sandesh Jayakar has shot Idee Framewear keeping the creative requirement in mind at The Bombay Studio, Mumbai, India. He has also shot for brands like American Tourister, Metro, Philpps, Fbb to name some and is known as Best Product Photographer in Mumbai, India.