Established as a Lifestyle brand, Lavie launched its first bag collection in 2010, followed by a shoe collection on demand from its lovely consumers. Imbibing the spontaneous, vibrant & independent nature of the 21st century women, Lavie aims to appeal to the Gen Y woman who has high ambitions & lives with an impulsive spirit. The creative agency was Makani Creatives with the creative director Sachin Padave, Rahul Patel, Jharna , Pratik. Sandesh Jayakar has also shot for many other brands like American Tourister,  Mochi Bags, Outshiny, @home to name some and is also known as the best Advertising Photographer.