Nirvana Jewellery is a union of expertise that combines to create the world's first fine jewellery range, designed to be worn as a daily companion The creative agency was Think Why Not with Creative Director Sangram Surve. A quintessential advertising photographer possesses the same basic knowledge of that of any other photographer but varies hugely in the responsibilities that he has to polish in the process. He needs to possess the ability to capture a certain subject which could be both living and non-living in such a way that it appeals its audience to give it a try. He has been one of the top fashion photographers in India working from Mumbai region for a long time. Sandesh Jayakar has shot some of the most popular advertisements for brands including Redtape, Metro, Fbb, @home, American Tourister to name some.